Catvertising. It's a thing.

My cat, Mr. Tinkles, is amazing. Granted he might be a little overweight, but I love him anyways. Cats are a constant source of entertainment. Seriously though. Who hasn't seen a cat doing something bizarre, like getting stuck in a box? Or, trying to no avail, to shake a piece of tape or some other sticky substance from their paws? It's pretty funny and always a welcomed break from our mundane work day.

Here is one of my personal faves. Love me some Keyboard Cat.

Toronto advertising agency, John St. recently created a parody video where they take advantage of this growing fad. Their video focuses on the concept of "Catvertising". Creative Director, Stephen Jurisic states, "nobody wants to see ads anymore. They want cat videos". And who's to say he is wrong? I think the world could use a few more cat videos.

Last year, John St. also released a video entitled "Pink Ponies: A Case Study", where they showed, "how they made an 8-year-old's birthday part a success in an already cluttered birthday market." The video shows a breakdown of all the components of the "campaign" (including direct mail and social media) that went into effect to make Chelsea Bedano's birthday a success.

Both of these videos from John St. are very creative and a great example of thinking outside the box. Enjoy!

[Also, a special shout-out to Ad Week for posting these videos!]