Thursday, February 9, 2012

The slightly-less-Super Bowl recap

I don't know if I'm the only one feeling this way, but I personally felt a little let down by the Super Bowl commercials this year. Most of the commercials I had seen already, and when they came up on screen, I wasn't  phased. In fact, I was pretty bored. A lot of the commercials were just bad. Poorly executed. I've always read that if you don't connect with a commercial or if you don't get, you obviously weren't the target audience. That's a valid argument. But I had this feeling during the majority of the game. I didn't like the Dorito's Slinging Baby commercial. I was disappointed in the beer (Bud Light) commercials also. There was nothing new, nothing novel. This whole Super Bowl reeked of "been there, done that". Or better yet, "been there, seen that".

But with all that being said, there were some standouts. So without further ado, here are my top 5 commercials of the 2012 Super Bowl:

1. Coca Cola, "The Catch". 
I loved everything about Coca Cola's Super Bowl campaign. The live reaction bears were fantastic. I had them on my laptop during the entire game. The bears interacted with everything! Halftime shows, plays, commercials. Well done. 


2. Bridgestone "Performance Basketball".
There are two versions to this commercial, one with a curving football and this. Both were hilarious. I'm partial to this one solely because it has Tim Duncan in it (go Spurs go). The concept was great and both spots were enjoyable to watch. 


3. Chevy Silverado "2012".
If you know anything about me, you know that I am incredibly intrigued by anything to do with the end of the world. The Mayans, Zombies, Aliens. The works. I love it all. Chevy did a great thing by playing off a current social trend, the impending apocalypse. Loved it, loved it, loved it. [Ford is in the process of filing complaints against Chevy due to the implied claims made in this commercial. Chevy of course is known for being "most dependable and longest lasting". However Ford is making an issue that in this commercial they are implying that Chevy is safer and more durable than Ford trucks, which isn't true according to their research. It will be interesting to see what develops out of this.]

4. E*Trade "Fatherhood".
Another great commercial from E*Trade's talking baby. Hilarious, as per usual. Slightly creepy in that it brings a new meaning to the term "cradle robber". Enjoyable nonetheless.

5. Bud Light "Rescue Dog".
Earlier I said I was disappointed with the quality of Bud Light commercials, but this was the exception.I don't even drink Bud Light, and I thought this was great. They created a cute and quirky commercial, while also doing some good. A commercial focused on the idea of rescuing dogs was much more enjoyable than watch super models sipping on some Bud Light.

*Just for kicks.* Careerbuilder.com "Business Travel".
Definitely not the best commercial of the night, yet still not the worst (coughgodaddycough). I'm sure we've all had jobs where it felt like we were in fact working working with monkeys, which makes the commercial slightly relateable Going off a tweet that showed up on my feed "I hate how the career builder ad implies that having ten chimps as colleagues wouldn't be FUCKING AWESOME." 


So those were my faves for the night. Feel free to comment below with your faves and opinions! I'd love to read them.

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