Tuesday, July 17, 2012

Yo, Biebs. Check your fans.


For starters - I'm not a Justin Bieber fan. *Gasp* I know, I know. Saying that today is on the verge of being sacrilegious. 

I mean, I understand these girls swooning over him. The same thing happened with The Beatles. I did the same thing for The Backstreet Boys. Girls love their boy bands. Or in Justin's case, his fans just love him. But there comes a point when expressing your love and undying admiration for a celebrity or musician goes too far and crosses the line.

Enter: "Amanda Bieber" (@mandaswaggie - WARNING: Some of her tweets are NSFW.)

Amanda is a 14 year old, obsessed "Belieber" and her twitter account has nearly 50,000 followers. How in the world has this 14 year old girl garnered such social media fame? By posting racist, homophobic, anti-religious, insensitive, factually incorrect and sexually explicit tweets  - all to show her love for Justin. Now don't get me wrong, I know what it's like to be a 14 year old girl and be obsessed with a musician - but she is crossing every possible line. She makes repeated derogatory comments about our President, Christians, Muslims and people of just about every race, on a daily basis. She even goes on to say, "Instead of donation money to help people with cancer, who only got themselves to blame, we should donate money to help gays become straight." Insensitive remarks like this, just keep on coming. Apparently her  filter is malfunctioning. 
As I stated earlier, Amanda has nearly 50,000 followers. Granted, most of those are probably people who are just following her because she is obnoxious, but the rest of them are girls and guys her age that don't see anything wrong with how she is talking. Her insensitive and inappropriate comments have created this fame for her, and I believe that it is time for Justin Bieber to step in and make it clear that he doesn't condone this type of behavior. He is 18 years old now, meaning he's an adult. And guess what, adults have to make tough choices and try to do the right thing. Just like Uncle Ben said to Peter Parker, "with great power comes great responsibility". Justin is probably the most well-known celebrity alive today. With that power and influence, you need to keep your fans in check and let them know what you stand for. Nobody want to live in a world full of Amanda Biebers, let's be real.
Of course there is always the saying, "any press is good press", but I feel he would gain more than just good press by calling Amanda out on her behavior - he would gain respect from a number of people (Including a little from me..shhh).

That's all I've got for tonight. Let me know what you think in the comment section and follow me on twitter @keabbott!



Wednesday, March 14, 2012

Welcome to P.A. (Pinners Anonymous)

Hi, I'm Katelyn and I'm a Pinterest user. My last pin was...about 6 minutes ago.
(Hi, Katelyn)


True story. I love Pinterest, it's absolutely fantastic. I'm a cork board junkie, I have 7 of them hanging in my apartment. I'm an extremely visual person, so I like having everything organized within eyesight. So naturally when I heard about Pinterest, I was ALL OVER IT. No. Literally. Pretty sure I went through all their pages in the first day.

I'm sure by now all of you have heard about Pinterest and how it's breaking all these social media records and how women are the main user, yada yada yada. For those of you who have A: been living under a rock for the past couple of months, or B: still somehow don't know what Pinterest is, I've attached an infographic at the bottom of this post that originally published in a Tech Crunch article. Enjoy.
Kaytucky Chicken . SO GOOD. Chicken stuffed with cream cheese,
parsley, bacon, garlic salt, chili powder, and  shredded cheese,
all wrapped up in a pastry sheet. I've made this so many times.


One thing I have noticed about Pinterest though is its ability to allow online collaboration and socialization that translates into our daily life--and actually improves it. With Twitter and Facebook you are able to socialize, post cat videos and catch up on everything going on around the world. But honestly, besides flipping through your high school friend's photo albums, what are you really gaining from spending those hours (upon hours, upon hours) on Facebook?

Social networking is great, but at what cost? I don't mean for this to sound overly dramatic, but honestly think about it. If we are going to be spending this much time on a website, shouldn't we be getting something out of it? Or at least making our offline life a little better?
  This is how all snowflakes should look. #starwarsnerd 
Since I've started using Pinterest I have learned to make countless recipes. My boyfriend loves it. The other day he walked in his apartment and commented on the fact that it smelled like bacon. He's living the dream. But besides food, I've also been able to learn how to make a lot of decorations and things to liven up my apartment. For example, I have a pin that shows how to use scrapbooking paper to decorate a blank wall. Or use brightly colored pictured, remove the picture, and hang them on the wall.

Pinterest has allowed me to challenge myself, which is something none of the social networking sites have allowed me to do. I'm teaching myself how to do new things, cook new foods and reorganize everything from spices to binders. Pinterest acts almost just like a facilitator to our offline lives. It helps us learn new things. It guides us and helps us transition our newly attained online knowledge to offline magic (aka Stormtrooper Snowflakes).

Simple. Easy. Interesting.
Social networking sites like Facebook and Twitter focuses
on the past and the present exclusively. Answering questions  like, what just happened or what is he doing right now? While on the other hand Pinterest allows us to look toward the future. I could cook this for our family dinner. I will decorate my apartment with this. For these reasons, I believe that Pinterest is a prime example of what social networking should be. Being able to connect with our friends and family shouldn't be restricted to a random "poke" accompanied by an LOL or some other lazy text speak. Online social networking sites shouldn't take over our offline social lives, they should find a way to enhance them and make us act.


If you are a fellow Pinterest(-er?), follow my boards! Here's the link to all my boards, poke around a bit. http://pinterest.com/keabbott/.

And just as I promised, here is a rather interesting Infographic from Tech Crunch that shows the power of Pinterest. Definitely worth taking a look at, even if you are an avid user!


Thursday, February 9, 2012

The slightly-less-Super Bowl recap

I don't know if I'm the only one feeling this way, but I personally felt a little let down by the Super Bowl commercials this year. Most of the commercials I had seen already, and when they came up on screen, I wasn't  phased. In fact, I was pretty bored. A lot of the commercials were just bad. Poorly executed. I've always read that if you don't connect with a commercial or if you don't get, you obviously weren't the target audience. That's a valid argument. But I had this feeling during the majority of the game. I didn't like the Dorito's Slinging Baby commercial. I was disappointed in the beer (Bud Light) commercials also. There was nothing new, nothing novel. This whole Super Bowl reeked of "been there, done that". Or better yet, "been there, seen that".

But with all that being said, there were some standouts. So without further ado, here are my top 5 commercials of the 2012 Super Bowl:

1. Coca Cola, "The Catch". 
I loved everything about Coca Cola's Super Bowl campaign. The live reaction bears were fantastic. I had them on my laptop during the entire game. The bears interacted with everything! Halftime shows, plays, commercials. Well done. 


2. Bridgestone "Performance Basketball".
There are two versions to this commercial, one with a curving football and this. Both were hilarious. I'm partial to this one solely because it has Tim Duncan in it (go Spurs go). The concept was great and both spots were enjoyable to watch. 


3. Chevy Silverado "2012".
If you know anything about me, you know that I am incredibly intrigued by anything to do with the end of the world. The Mayans, Zombies, Aliens. The works. I love it all. Chevy did a great thing by playing off a current social trend, the impending apocalypse. Loved it, loved it, loved it. [Ford is in the process of filing complaints against Chevy due to the implied claims made in this commercial. Chevy of course is known for being "most dependable and longest lasting". However Ford is making an issue that in this commercial they are implying that Chevy is safer and more durable than Ford trucks, which isn't true according to their research. It will be interesting to see what develops out of this.]

4. E*Trade "Fatherhood".
Another great commercial from E*Trade's talking baby. Hilarious, as per usual. Slightly creepy in that it brings a new meaning to the term "cradle robber". Enjoyable nonetheless.

5. Bud Light "Rescue Dog".
Earlier I said I was disappointed with the quality of Bud Light commercials, but this was the exception.I don't even drink Bud Light, and I thought this was great. They created a cute and quirky commercial, while also doing some good. A commercial focused on the idea of rescuing dogs was much more enjoyable than watch super models sipping on some Bud Light.

*Just for kicks.* Careerbuilder.com "Business Travel".
Definitely not the best commercial of the night, yet still not the worst (coughgodaddycough). I'm sure we've all had jobs where it felt like we were in fact working working with monkeys, which makes the commercial slightly relateable Going off a tweet that showed up on my feed "I hate how the career builder ad implies that having ten chimps as colleagues wouldn't be FUCKING AWESOME." 


So those were my faves for the night. Feel free to comment below with your faves and opinions! I'd love to read them.

Saturday, February 4, 2012

GAME TIME




The Super Bowl is truly a fantastic time of year. There is something for everyone. For the sports fan, there is the game. For the not so athletic folks, there is the Puppy Bowl. And for the rest of America, there are the commercials. Super Bowl commercials have always been the high point of the day for me. That, and the delicious food (We're making fajitas and I can't wait. The crazy rain here in Houston won't stop us from grilling).


Sunday is the culmination of 364 days of planning and strategizing. I'm just gonna put this out there...I LOVE SUPER BOWL COMMERCIALS. I love seeing what each of these companies have hidden up their sleeve. At no other time of the year will you find me so in love with TV commercials. I realize I'm an ad person, but let's be real. There are only so many Sham-Wow commercials a person can put up with. 

Past Super Bowl commercial favorites of mine have included classics such as the E*Trade Baby, the Betty White Snickers commercials and of course, Bud Light and company typically bring their A game and churn out some pretty solid :30second spots.

Up until recently, the majority of the "big" commercials were kept a secret until their big reveal at the time of the game. But a lot of companies have decided to release their commercials early, in hopes of increasing their total reach. It makes sense, from a business point of view. But as a viewer, I felt kinda let down. 

In the NY Times article, "Before the Toss, Super Bowl Ads", Brian Smith, VP of marketing at Lexus likened the recent trend of companies releasing their commercials early, to Christmas day. 
 "As much fun as it would be to come downstairs and find presents without knowing it was Dec. 25, he said, it is 'a lot more fun when you’ve gone through the buildup, the anticipation, when you know what’s coming.'"
 Sorry Mr. Smith, but I disagree. That's one thing I've realized as I've grown up. When Christmas day comes, it is great to be able to see my family. But the surprise and the "magic" of  all the gifts waiting under the Christmas tree is starting to dwindle. Anticipation comes from waiting for the unknown. Even if I know what's waiting for me, I still love it nonetheless. But that little extra something is missing.

But I digress. 

Another recent trend I have seen developing over the last year or two, is the transition of Super Bowl commercials to Super Bowl mini campaigns. A goal of any ad or any commercial is to increase awareness and with the tremendous increase in Social Media, this has given agencies some unexplored territory to play around with. Instead of just creating a :30 second commercial, agencies are putting the ad not only on TV, but they are also creating additions and spin-offs for Facebook and Twitter. Some notable examples include Coca Cola and MetLife.




This year Wieden & Kennedy has created two versions of a :60 second commercials for Coca Cola. One to be aired if the Giants are ahead and one to be aired if the Patriots are ahead. AdAge recently published a report entitled, "Coca-Cola Preps Two Versions of Super Bowl Ad" where Natalie Zmuda gives more insight into Coca Cola's plans for the Super Bowl. According to Pio Schunker, the senior-VP of integrated marketing at Coca Cola,  
"It appears to be a first-of-its-kind endeavor, requiring the beverage giant to have execs on site at NBC during the game. They will be in the traffic room to decide which spot runs when the game goes to a commercial break."
The commercials will also be part of an integrated campaign utilizing an online Facebook application featuring the two polar bears watching the game live. They will show real time reaction to plays, halftime shows and commercials occurring during the game. To watch the bears follow this link: http://apps.facebook.com/cokepolarbowl/.


MetLife has also ventured into the Social Media realm. Stuart Elliott notes in his NY Times article that many of MetLife's new Facebook "likes" include notable characters like Scooby-Doo and Voltron. The characters routinely post on the company's page with messages like "Rook out for me and Shaggy on TV Feb. 5th!". Beth Hirscholorn, the executive UP and CMO at MefLife explains,
..."between now and Sunday, 'it’ll build and build'...until 'people figure out why the characters are talking.'"
Consumer brands aren't the only ones taking to Social Media this Super Bowl Sunday. A recent Mashable article discussed the partnership between Google+ and NBC. Together, these two will host "Ad Blitz" where people can call in to "Hangout" to voice their opinions on the Super Bowl commercials. I agree with the article's author, Peter Pachul, while this may not have been one a part of Google's master plan, it is definitely one of the better uses of the Youtube/Google integration.


New England Patriots running back Stevan Ridley, who is already very active on Facebook and Twitter, made a very clever move that I think other companies should take note on. Spotify is the new music listening craze and it's recent Facebook integration has allowed it be more of a social networking platform as well. Ridley created a Super Bowl Pre-Game Mix on Spotify, then shared it with his Facebook followers. I see this as a new and unique way for celebrities and brands to create deeper and more intimate connections with their fans. If it's not already, Spotify should be added to your Media Mix when it comes to Social Media. Music is one thing that has the possibility of connecting hundreds, thousands, millions of people. The sky is the limit when it comes to the potential uses for Spotfiy.


Well that's all folks! Y'all have a wonderful evening and enjoy the game tomorrow. Comment below with of your favorite commercials from the game!




[And for all you wondering why I didn't talk about the Star Wars ads, just take a deep breath. I'm doing a Star Wars Ad post soon where I talk about the growing trend in Star Wars advertising. No worries, I love me some Star Wars too much to just pass up on them.]

Monday, January 16, 2012

The Frankfurt Experience


I apologize profusely for my complete and utter absence from the blogosphere for the past two or so months. The particularly volatile mix of finals, interning, family time, Christmas and New Year's made for, well, a lack of blogging.

So in the meantime, while I gather my thoughts and begin posting again, here is a quite entertaining read. Two years ago I studied abroad in Florence, Italy for four months. During my time abroad I had the opportunity to visit a handful of other countries-in particular, Germany. Frankfurt, Germany to be exact. I'm 75% German, which most likely explains my undying love for some good bratwurst and a beer. But even with all that Germany blood running through my veins, NOTHING and I mean NOTHING could have prepared me for what I was about to encounter during my weekend in Frankfurt.

Hooray, Germany! Hooray, Soccer!
The Frankfurt Experience



This past year I had the opportunity to Study Abroad in Florence, Italy. It was a fantastic experience and I would not have changed a thing. I was able to come back to the United States with tons of pictures and stories. But of all the stories that I collected, my Frankfurt Experience is by far the most entertaining.

In comparison to my fellow Study Abroaders I didn't get to travel nearly as much, which wasn't necessarily a bad thing either. I mean seriously, who wants to spend just two days in Paris? Not me. I want to be able to go to a city and have time to actually enjoy it and soak up the culture. But even through my limited travel experience, I still had the opportunity to visit Frankfurt, Germany (and Interlaken, Switzerland-but that wasn't nearly as entertaining a story). Now you may be asking yourself, "why in the world did you choose Frankfurt over a city like Berlin or Münich?" And the answer is simple, it was a cheap flight Halloween weekend. And as a broke college I appreciate such deals and will jump at the opportunity to take advantage of them.

So we had booked a flight. To a random city. With no idea what we were going to do there. Sounds like the makings of a great weekend. And I'm not gonna lie, we were both kind of nervous about this trip. For starters we had booked a Hostel that was, according to the website, "relatively" near the Red Light District, second off, when we booked our flight we were too stingy to buy travel insurance-so there was no backing out, and then right after we had booked our flight my fellow traveler, Mary, informed her Italian professor of our weekend plans, and her response was complete shock. She couldn't understand why we had chosen Frankfurt because in her own words, "there is nothing to do Frankfurt".

Needless to say we were a bit apprehensive. But nonetheless, we were going to Germany.

So Halloween weekend rolls around and it's time for us to commence our journey to Germany. Everything is going smoothly so far. Got to the airport on time, went through security easily, didn't have to worry about bags because, as I stated earlier we are broke college students, so we just brought a carry on bag. But then we got on the plane. And well, this wasn't necessarily something that went wrong but it is definitely worth mentioning. So whenever you are able to get a round trip flight from Italy to Germany for under 55 Euro, some amenities and comforts have been cut. First thing we noticed was the fact that we had to walk to the plane. And when we got on board it was a free for all for the seats. The other passengers were obviously more experienced with this because they hauled ass to the plane and snatched up all the premo spots, and to be quite honest I was in no mood to get into a fight over a seat with an Italian. I had already had to deal with my fair share of yelling Italians. So Mary and I finally find some seats and sit down and listen to the stewardesses give us the in flight instructions. It was the same old, same old, keep seated. Keep your hands and feet inside at all times. Aka be normal. But posted on the back of all the seats were directions on what to do incase the plane were to crash, and at this point I turned to Mary and told her that this was the first time I had ever been on a plane where I felt that I should actually pay attention to these instructions. Considering how cheap we got this flight, I wouldn't have been surprised if they were able to save costs by cutting back on, oh I don't know, landing gear. 

Classy cooking wear, obviously.

*SPOILER ALERT* We made it to Germany safely.  No crash landing either, which I considered an epic win.

Now I am going to take a moment to just warn all your future RyanAir travelers about where exactly you are going to be landing in relation to your intended destination. RyanAir may advertise that they fly to all this wonderful places that you've always wanted to visit and unless you read the fine print, you will have a similar experience to me and Mary. When we booked our flight we were under the impression that we were going to be landing in FRAKFURT. Well being the naïve Americans that we were, we didn't realize that we were being dropped off at Frankfurt HAHN, which, SURPRISE!,  was a two and a half hour and 25 Euro bus ride away from our Hostel. When we went inside to find some information about how to actually get to our Hostel, we ended up talking to this lady, who from across the room seemed knowledgeable and helpful. Well. She was knowledgeable, that's for sure. Since at the time we were unaware of how far away we were from our Hostel, we asked the lady if it was possible to walk from the airport. Her oh so eloquent response was as follows, "Um well if you had enough time you could walk to Paris." Bitch please, I don't have time for your attitude. I already feel out of place not knowing how to speak the language (probably should have brushed on some of my high school German before departure). So after our friendly discourse the lady gave us some information about how to get to the Hostel and we went outside to fight with some Italians and Germans for a spot on the bus.

Two and half uneventful hours later…

Ahh finally  in Frankfurt. THANK GOD. So now it was time to rush and find out Hostel because we had a timed check-in that we had to abide by. So we grab out backpacks and begin the hunt. According to the website this hostel was right by the Frankfurt Train Station. I swear finding this Hostel at 9pm was like trying to find Waldo while wearing a blindfold. We walked up down the streets, and had we been looking for prostitutes or a lap dance we would have been set. But sadly, we weren't. In fact we were looking for a place to sleep, eventually. We were exhausted. Finally after about thirty minutes of walking up and down the streets we came to the realization that we passed out Hostel about twenty nine minutes earlier. And true to the website, the Hostel was right across from the Train Station. So we rush inside, up the elevator (because it was forbidden to use the stairs-I'll get to that later), and in to the main room to check in. Later that night we met up with one of Mary's friends for a traditional Frankfurt dinner, then returned to the Hostel to finally get some sleep. And this was the moment that things started to get obnoxiously weird and awkward and, well, basically just pushed us so far out of our comfort zone that we weren't even remotely in the same area.

My bunk was on top, of course. The guy below me was apparently  stocking up for the impending apocalypse because he had boxes of random food all over his desk.

When we booked our Hostel, being a broke college student did not bode well in our favor. Since we were trying to be as cheap as humanly possible, we decided to do a 10 person mixed room, because we, once again naively, assumed that it was going to be evenly split five girls, five guys. Um yeah. Not so much. Upon our return to our room at around midnight we turned on our lights only to discover that we were the only two girls in our room and that our bunks were on opposite ends of the room from each other. At this point panic crept on to our faces as we turned and looked at each other. What the hell had we done? Mary quickly grabbed me and pulled me into the bathroom, turned on the light, looked at me and said, "I know we have only known each other for about two months, but I think we are close enough to change in the same room." And considering the circumstances, I willingly agreed. I wasn't going to force Mary, or myself, to wait out side the bathroom with a room of mysterious, potentially sketchy European/American/some other nationality men. After quickly changing into our pajamas for the night we quietly walked across the room to our respective, trying to be as quiet as possible since we had already woken up all our Hostel buddies when we turned on the lights. It was so nice being able to finally lay down in a quiet room, in a semi comfortable bed, and sleep…these feelings lasted about ten minutes at which point I was awoken to the feeling of a shaking bed. My roommate was doing something and I was too scared, tired, and creeped out to investigate further. So I just braced myself and forced myself to fall asleep.

The next morning Mary and I woke up to a completely empty room. Apparently our roommates were early risers-no complaints here. So we quickly got ready, grabbed our stuff and headed down the hall to devour what was described as a complimentary continental breakfast.

I'm just going to take a moment to explain something that depressed me every single morning I woke up in a European Hostel/Hotel. And that "something" is the pathetic breakfasts that they offer. I guess as an American and a Texan I've been spoiled my whole life with the awesomeness that is breakfast tacos, bacon, scrambled eggs, oatmeal, sausage, biscuits and gravy, and so on, you get the point. Breakfast time always made me homesick. While traveling around Italy I had come accustom to these so-called "breakfasts". I would typically have a roll with nutella or butter, maybe some ham, and some coffee. (TOLD YOU  IT WAS SUB PAR). But when we came to Germany I had this strange optimism that of all the places in Europe that could potentially offer a REAL delicious breakfast, Germany would be that country. I mean, my family is German and we have all these wonderful authentic German meals that are absolutely amazing, and the breakfasts are no exception (see German Pancakes. They taste like rainbows. True story. Make them, and you will see what I'm talking about.). When we walked in to the breakfast room, all my optimism immediately vanished, along with my appetite. I was so disappointed. It was essentially the exact same that thing that I had been eating all semester. Bread. Butter. Coffee. But this time they offered hard boiled eggs. Woo hoo. So after yet another lack luster breakfast Mary and I headed out to explore what Frankfurt had to offer.

Our Hostel. No joke.

Cool, Frankfurt. Believe it or not, America is known for more than just sex.

When we walked outside of the building and looked back at our Hostel, we almost couldn't believe where we were staying. Right next to our Hostel was a sex shop called "World of Sex". On the SECOND FLOOR OF OUR HOSTEL were advertisements for "Table Dancing" and "Virgin Bar". This explained why we weren't supposed to take the stairs up to our room.  (Although Mary and I did one night and we bum ped into what we can only describe as a pair of drug addicts who were doing some super sketch stuff behind this big tan door with something written in German on it.) As we continued down the streets of Frankfurt there were sex shops EVERYWHERE and they all seemed to be focused around the same theme: America. No joke. Apparently in Germany, the idea of America is closely related to the idea of sex. There were even shops that featured the shape of the Empire State Building in the shop name. One building in particular was called "American Showcenter". I can say without a doubt, that Frankfurt is by far the horniest city that I have ever visited.

The rest of the day was pretty normal. We walked around a bit, took a lot of pictures, ate some bratwurst, drank some beer, you know, the usual. Before we had set out on our adventure for the day, we had seen a flyer advertising a FREE (!!!) pasta dinner that night. Luckily I hadn't gotten sick of eating pasta yet, so we made sure to make it back on time to devour some German Italian food. When we arrived back at the hostel, to our (pleasant) surprise the food was actually pretty good. (But to be honest, we had obviously had better, I mean come on, we had been living in Italy for about two months.) Since we hadn't been having to great of an experience at the hostel, and since as far as we could tell, we were the only Americans staying there this weekend we tried to find a table off to the side so we didn't have to deal with any more creepiness. But through all the noise in the dining area we heard a familiar accent. AMERICANS WERE NEAR! We quickly started looking around to find where that beautifully familiar accent was coming from. It didn't take long to find it's origin, there were two American girls sitting behind us who had been studying abroad in Spain.
ZOMG BRATWURST!
We immediately started talking about our respective experiences, which then turned into a venting session about the absurdly high level of creepiness that a lot of European men seem to possess. The story that I contributed to this discussion had taken place about a month earlier. Where I lived in Florence was about two blocks from anybody else in our program. The closest person to me was Mary who lived two streets over, so at the beginning of the semester we made a pact that we would always walk with each other back to our respective apartments. Because, like any city at night, Florence can be a little creepy. Despite our best efforts there were always a couple nights when we weren't able to meet up to walk back. This was one of those nights. I had met up with some friends earlier in the night for dinner and was now on my way back home. My home-stay in Florence was located on a relatively safe street, and any other night that I had walked back, I had never had a problem. I was about 20 feet from my door when I started hearing a group of guys from across the street start yelling at me. I could tell that they were trying to get my attention, but I just ignored them and continued down the street. Their yelling got louder, and I still ignored it. I was about three feet from my door when I felt something hard him my back. I turned around just in time to see the rock fall and hit the ground, and when I looked back across the street the group of guys was just laughing and laughing. Those FINE gentlemen had thrown a rock at me to get my attention. I can tell you for a fact, the moment that happened, I IMMEDIATELY developed a greater sense of appreciation for the American guys that I am surrounded by all the time. Sure they may be a little weird every now and then, but at least the majority of them treat you with complete respect.

I couldn't believe that my story had actually happened. But when the other American girl that we met told hers, I was in complete shock. To get to the airport the girls had to take a train. Since being in Europe, I think it was safe to assume that we had all adjusted to being surrounded by creeps, gypsies and other odd ball characters on any form of transportation. But even though all these people were definitely a bit off, they always left us alone (except for the freaking gypsies, they ALWAYS asked for something and tried to pickpocket you. But that's why I wore a money belt and looked like a complete nerd the entire time.). Then the girl told us that this guy came on the train and sat down right next to them. Everything was fine and normal until he started rubbing her leg and making kissy faces at her. The girl repeatedly told him to stop, in Spanish, and threatened to call the police. But despite her best efforts the man continued to bother her. Another thing that we all agreed on, was that if this had happened in America, somebody else on the train would have come over to help get the guy away from her. But not in Spain, or Italy for that matter. It almost seems like it's every man for himself out there. So as the man continued to rub her leg, the entire train just sat facing forward not helping her at all. Finally she had enough of it, turned to the man, and slapped him across the face so hard that his glasses flew off in to the other seat. Needless to say, he left her alone after that. Finally.

So after about two more hours of mindless banter, we finished our dinner and then all headed off to our respective rooms. When Mary and I walked in to our room, we couldn't fathom what we were staring at. Two of our Ginger roommates were lounging in their beds (which were on opposite ends of the room), in their underwear (not boxers), talking in a language that we had never heard before. So once again we both went into the bathroom to change, and then immediately left the room and sat in the main room until around two in the morning (just to make sure that when we returned to our room, that our Ginger friends would be asleep and hopefully covered up). While we were sitting in the main room we decided to try and be semi responsible and start planning our research papers. This was going splendidly, until I started hearing somebody mumbling behind me. Trying to avoid any awkward conversations, I focused on my writing, then his voice became louder and Mary whispered, "um I think he is talking to you." So I turned around and sitting behind me was a 65 year old British man (quite possibly intoxicated) telling me how beautiful I was and asking what I was doing in Europe. Now luckily I had prepared myself on how to deal with  potentially sketchy European men, by watching Taken with Liam Neeson. So I gave him a bunch of fake information and told Mary that I left something in the room and we HAD to go get it…TOGETHER (aka we are leaving now).  It was so frustrating, I had been in Europe for a little over two months and the only guy that had hit on me, was this drunk Brit. Sigh.

After this night the trip ran fairly smoothly. We visited a couple small towns right outside of Frankfurt the next day, then headed back for Florence… 

Saturday, November 19, 2011

PWNED

Ah yes. Video games. This will be my second post on video game advertisements, but in this fine segment I'm straying away from the sports aspect and focusing more on the ads themselves. I am surrounded by video game fiends; from my brothers at home, my manager in Austin to my boyfriend in Houston. Even though I might not be the craziest gamer on the planet, I still manage to keep somewhat up to date with what is coming out. And on that note, I can definitely appreciate whenever a company (in this case a game) creates some truly creative advertisements. Below I have picked out three of my favorite game ads that I have come across recently-Call of Duty: Modern Warfare 3, Dead Island and Assassin's Creed II. Enjoy!

This Call of Duty video is probably one of the funniest ads that I have seen for a video game. I have re-watched this video numerous times, because it A; funny B; creative and C; relatable. This is like the ad trifecta. I have tried my hand at a little COD, and I am definitely the n00b. Hands down. I know there are specials techniques to this game-trust me-I've seen them first hand...but it's just too much fun to be like Dwight Howard at the end of the video and shoot the grenade launcher into the blue clear sky.

Ah Dead Island. I'm a huge zombie fan so when my boyfriend was playing this and sending me texts about creating new weapons to fend off the swarming zombies-how could I not be interested? I've played this game a little bit, and it's definitely fun. The video on the other hand, is very emotional. I've never seen a game ad like this before. The overall execution is amazing and powerful. While going through my twitter feed a couple  months ago I remembered briefly reading something about this becoming a movie because the trailer was so great. My initial reaction was confusion. Really? How could a video game ad be that powerful and emotional and have enough content to make a feature length movie? But then while at work, my manager showed me the trailer, and I was blown away. And much like COD, I have watched this video over and over again.

Alrighty, so my next selection comes from Assassin's Creed II. This was an ad that was run in Game Pro magazine. When you come to this page, you read the copy and it's simple enough. But the real surprise comes when you turn the page....\
These two pages are stuck together by some sort of glue, and when you finally pull them apart...the result is a masterfully executed decapitation (no pun intended). This ad is brilliant. It is ads like this that originally peaked my interest in getting into the advertising world. The shear creativity and outside the box thinking that is inherent in this ad, and the prior two, is exactly what I love about this industry and what continues to amaze me everyday I see something new.

Tuesday, November 15, 2011

Catvertising. It's a thing.

My cat, Mr. Tinkles, is amazing. Granted he might be a little overweight, but I love him anyways. Cats are a constant source of entertainment. Seriously though. Who hasn't seen a cat doing something bizarre, like getting stuck in a box? Or, trying to no avail, to shake a piece of tape or some other sticky substance from their paws? It's pretty funny and always a welcomed break from our mundane work day.

Here is one of my personal faves. Love me some Keyboard Cat.


Toronto advertising agency, John St. recently created a parody video where they take advantage of this growing fad. Their video focuses on the concept of "Catvertising". Creative Director, Stephen Jurisic states, "nobody wants to see ads anymore. They want cat videos". And who's to say he is wrong? I think the world could use a few more cat videos.


Last year, John St. also released a video entitled "Pink Ponies: A Case Study", where they showed, "how they made an 8-year-old's birthday part a success in an already cluttered birthday market." The video shows a breakdown of all the components of the "campaign" (including direct mail and social media) that went into effect to make Chelsea Bedano's birthday a success.


Both of these videos from John St. are very creative and a great example of thinking outside the box. Enjoy!

[Also, a special shout-out to Ad Week for posting these videos!]

Friday, November 11, 2011

They are out there...

I have always been a fan of Aliens and UFOs. They absolutely fascinate me. On any given day of the week you can catch me watching an episode or two of UFO Hunters along with a variety of History Channel "Alien" themed shows. My thought is, if Aliens really do exist I need to know as much about them as possible before they come. That way when they show up at my door in angry mob form (slight Spongebob reference for all you intense fans like me) ready to take over the world, I will be prepared (and most likely nerding out hard-core).

So, naturally, when I came across this compilation of Alien themed ads, I was in love immediately. Below are my faves, but the link to the rest of the group is here: http://creativebits.org/inspiration/ufos_advertising Enjoy!








Thursday, July 21, 2011

Video Games, Sports and Athletes as Brands

When it comes to video games…my skills are seriously lacking. I’m pretty sure I peaked with GoldenEye back on the N64. But that is definitely not the case with my brothers, they are video game fanatics. But 99% of that can be explained by the fact that I’m a girl, and well, they are teenage guys. Guys in general just seemed to be drawn to video games like a moth to a flame, and I wouldn’t even be surprised if a study came out next week explaining how guys are born with natural video games skills.

Video games have a way to capture the attention of boys and men (and yes, even some women) unlike any other medium. Players devote countless hours to perfecting their skills. This is the same when nearly any type of video game whether it be Halo, Call of Duty, or NBA 2K11. But slight differences arises from sports video games. Majority of the time, players will inherently choose their favorite team and player, and before I dive into the rest of the advertising that takes place in sports video games, I believe that athletes and teams are in of themselves, brands. They are recognizable worldwide, provide a service, and worth, in some cases, millions of dollars…just like the typical brands that we think of (i.e. Coke, Adidas, etc…)
To many people there is a distinct difference between players, teams, and the brand sponsoring either the team or the player. But in my opinion, now more than ever, players are becoming a brand in and of itself. Sure there are brands that are associated with the respective sports and teams, and numerous players are brand representatives, but overall the big money makers are the teams and players themselves. People aren’t paying money just to look at an Adidas jersey. People are paying money to the Argentinean team play and Lionel Messi score a game winning goal.

So going off of this idea of the player as the brand, I know from talking to my brothers, and even from personal experience, that when it comes to your favorite player, you absolutely love to have the opportunity to own almost anything with their name on it. While talking with my brother I asked him who his favorite NBA player was. His response was Kevin Durant of the Oklahoma City Thunder and a former University of Texas player. I then followed up with another question as to whether or not seeing Kevin’s face on the cover of the game would make him more inclined to buy the game (versus just have the generic NBA logo or a collage of random players), and his answer was “absolutely, it’s just another way of showing your support for that player and that team”. So picking the right athlete to grace the cover of your latest game could potentially boost sales from sports fanatics who are just itching to own another piece of their team.

GOOOAAALLL

*[I need to go ahead and put out a disclaimer before you continue to read through this blog: I love soccer, and as a result my entries will show a heavy bias towards it being the best sport in the world (which it is, obviously, but I digress)]

Soccer has always been considered the beautiful game. The way the players seem to float across the field with such finesse and grace, all while eluding the opposing defenders and maintaining complete ball control, is a true pleasure to witness it. You can see the passion and love for the game oozing from each player to such a high degree, that other sports can’t quite mimic. In America though, soccer has garnered such descriptions as “boring”, “slow”, and the inevitable “way too low scoring to even attempt to keep my attention”. With these kinds of descriptions in tow, it is no wonder that this sport has been pushed to the back burner in favor of high scoring sports like basketball, high action sports like football, and of course, America’s pastime, baseball.

To a true soccer fan though, soccer is not merely a “game”, it’s a way of life. Fans seem to mimic disciples in the way they follow their team. But if you want to witness true passion for, not only this sport, but for one’s own country in overdrive…look no further than the World Cup. The World Cup is one of the few sporting events that claims to be, and is actually, a global phenomenon (*cough* Baseball’s World Series *cough*). Rooting for your country unties a country like very few things can, and this past year’s World Cup is no exception to that.

Going into the World Cup, the United States was already considered the underdog. The entire world knows that we don’t put a priority on soccer, so when we were paired up to play England in the very first round of the Cup the general consensus was that we would be sent home from South Africa with at least a 3-0 lost under our belt. But at the end of the first game, America, England, and the rest of the world for that matter, were shocked that we were able to hold England to draw. This was the spark that Americans needed to become full-fledged soccer fanatics.

You could feel the mood change overnight after that game. Soccer fever had hit America. Americans immediately wanted to stay up to date with all of the games. Who was winning? Who was scoring? Who got a red card? HOW IS AMERICA DOING?! The answer to these questions came in two different functions: ESPN Mobile Updates and Twitter. Social Media has peaked during the past couple years through the utilization of such platforms like Facebook and Twitter. These websites have given advertisers new ways to reach their target market in a more personal manner. By interacting through these spaces the audience feels as though there is an actual conversation going on, instead of the advertisers forcing all of their “New and Exciting” products down our throats with flashy commercials (that we inevitably end up fast forwarding through anyway). Facebook and Twitter have given people a way to connect instantly around the world and feel connected despite being miles away from many of their “followers”.

With ESPN Mobile Updates you signed up on their website and would receive alerts directly to your phone with details from every game throughout the world. This wasn’t necessarily a new feature to ESPN but it became more relevant during the World Cup, because do to the fact that the Cup was taking place in South Africa, the time difference made it difficult for many viewers to actually watch the games at their broadcasted times.

Twitter took advantage of this soccer fever that was sweeping the world and decided to customize the appearance of tweets. Whenever you tweeted and created the hashtag  #worldcup, a soccer ball would show up, and then whenever you created hashtags with the abbreviations of the different countries playing in the World Cup, their respective flags would appear. These unique hashtags added some much needed pizazz to the public timeline, and it became a competition among the different countries to try and get their country to reach higher on the Trending Topics List than their opponent. Those this was directly advertising for FIFA, it definitely drove traffic to TV channels and websites that featured World Cup updates and scores. So in this case, Twitter almost seemed to provide some free “advertising” for channels like ESPN, ABC, NBC, and for the FIFA World Cup in general. Buzz will generate traffic, and twitter was definitely creating buzz at that time.